Intentionally luring readers to click on a particular content by exploiting their curiosity defines a title as clickbait. Although several studies focused on detecting clickbait titles in English articles, low resource language like Bangla has not been given adequate attention. To tackle clickbait titles in Bangla, we have constructed the first Bangla clickbait detection dataset containing 15,056 labeled news articles and 65,406 unlabelled news articles extracted from clickbait dense news sites. Each article has been labeled by three expert linguists and includes an article's title, body, and other metadata. By incorporating labeled and unlabelled data, we finetune a pretrained Bangla transformer model in an adversarial fashion using Semi Supervised Generative Adversarial Networks (SS GANs). The proposed model acts as a good baseline for this dataset, outperforming traditional neural network models (LSTM, GRU, CNN) and linguistic feature based models. We expect that this dataset and the detailed analysis and comparison of these clickbait detection models will provide a fundamental basis for future research into detecting clickbait titles in Bengali articles. We have released the corresponding code and dataset.

Clickbait spoiling aims to generate a short text to satisfy the curiosity induced by a clickbait post. As it is a newly introduced task, the dataset is only available in English so far. Our contributions include the construction of manually labeled clickbait spoiling corpus in Indonesian and an evaluation on using cross-lingual zero-shot question answering-based models to tackle clikcbait spoiling for low-resource language like Indonesian. We utilize selection of multilingual language models. The experimental results suggest that XLM-RoBERTa (large) model outperforms other models for phrase and passage spoilers, meanwhile, mDeBERTa (base) model outperforms other models for multipart spoilers.

Clickbait is the practice of engineering titles to incentivize readers to click through to articles. Such titles with sensationalized language reveal as little information as possible. Occasionally, clickbait will be intentionally misleading, so natural language processing (NLP) can scan the article and answer the question posed by the clickbait title, or spoil it. We tackle two tasks: classifying the clickbait into one of 3 types (Task 1), and spoiling the clickbait (Task 2). For Task 1, we propose two binary classifiers to determine the final spoiler type. For Task 2, we experiment with two approaches: using a question-answering model to identify the span of text of the spoiler, and using a large language model (LLM) to generate the spoiler. Because the spoiler is contained in the article, we frame the second task as a question-answering approach for identifying the starting and ending positions of the spoiler. We created models for Task 1 that were better than the baselines proposed by the dataset authors and engineered prompts for Task 2 that did not perform as well as the baselines proposed by the dataset authors due to the evaluation metric performing worse when the output text is from a generative model as opposed to an extractive model.

Bait is something that is used to lure fishes. Clickbait is similar to that. It is used to lure humans to websites. However, studies have found that humans are more intelligent than fishes and more dangerous too. With the penalization of clickbaits, it becomes important to check whether the content written by content writers consists of clickbait titles.